Facebook's new rules change the rules of the game

Social Media will help you create a special relationship with your customers, existing or future, and gain their trust. However, managing to capture the interest of social media users amidst the daily flood of messages they receive is something really difficult! In order for your message to reach the recipient, it must overcome 2 main problems. 

Problem No. 1: Mr. Facebook's new rules. 

Facebook, trying to become more user-friendly and place greater emphasis on relationships with friends and family, is changing the rules of the game for business pages. Some of you may have already noticed differences in your newsfeed since March. But how can business pages overcome the problem you are creating? The answer is better design and the creation of even better content. Business pages will have to work twice as hard to make their content and their connection with users so good that users turn into followers. 

Problem No. 2: How will I stand out? 

The average Facebook user sees about 2500 -3000 posts passing by them every day, so managing a message to stand out and convince the user that it is quite useful but also that this particular page will continue to produce content that will interest them is quite tricky, we understand! To manage to attract the attention of the buying public, the most important thing is to follow 2 basic rules. 

1. Create & Maintain your business's social profile: 

Managing to create quality content that stands out from that of your competitors may sound simple but it is certainly something that requires knowledge, resources and, most importantly, time! The posts of a business page that wants to stand out and create real profit beyond simple numbers of likes should follow a strategic plan. Just like the advertising messages of traditional media which are created based on the target group of the purchasing public, the publications of a business page should have a common tone and style and in every way maintain and advocate the philosophy of the business. 

2. Create content that stands out: 

Some people think that creating a post only requires you to press the publish button, but in order to create the right content that will win the user's eye and attention, the text, the photo, and the graphics you use must be able to stand out from the competition! Various tools such as Photoshop, Adobe Illustrator, and various online tools can help you create eye-catching images.

Do you want to learn even more about how you can properly promote your business on social media? Contact us via the contact form and within the next three days, the specialized social media consultant will contact you.